I work closely with founders and early teams to bring clarity, focus, and execution discipline during critical stages of growth.
I'm a product leader with nearly a decade of experience supporting early-stage startups and scaling teams, with multiple years as an early team's first product hire.
I specialize in shaping product vision, setting up structure and process, and translating business goals into clear priorities teams can execute against — with a bias toward momentum and the right speed-to-market tradeoffs.
How I work
Clarity over noise
I help teams focus on the decisions that matter most — cutting through ambiguity to create momentum.
Founder-first partnership
I work as an extension of the founding team, balancing ambition with practical execution.
Structure that scales
I put lightweight systems in place that teams can actually maintain as they grow.
Momentum through shipping
Progress comes from shipped work, not endless planning.
Experience & background
I've spent my career working at the intersection of product, design, and engineering — helping teams move from ambiguity to clarity, with business goals and users at the forefront.
I've held senior product leadership roles across consumer and B2B companies, including several years at Peloton, serving as Head of Product at a healthcare startup, and most recently as a founding VP of Product at Ernesta. Across these roles, I've partnered closely with founders and cross-functional teams to turn early uncertainty into clear strategy, strong execution, and meaningful growth.
I've been the first product hire more than once, working alongside founders to define product vision, establish ways of working, and build momentum before a full product organization exists.
Founders typically come to me when…
They're building quickly but need clearer product direction
They're preparing for a launch or a critical growth phase
They want senior product leadership without a full-time hire
They need help translating business goals into an executable roadmap
Their team needs stronger alignment across product, design, and engineering
What you can expect
Thoughtful, direct communication
Clear updates, candid feedback, and a calm, high-signal working cadence.
Decisions and tradeoffs
We'll name the hard choices early and align on what matters most.
Ownership and follow-through
I don't just advise — I help drive work to shipped outcomes.
Practical systems
Rituals, templates, and planning tools your team will keep using.
Outcomes over outputs
Momentum is great — but we'll tie work back to business results.
I enjoy working in the messy middle — when things are moving fast, the stakes are high, and clarity makes all the difference. I'm at my best helping teams find focus, build momentum, and ship work they're proud of.
Let's work together
If you're building something meaningful and want support bringing it into focus, I'd love to connect.