Hands-on product leadership
for early-stage teams
Direction, momentum, and a clear roadmap teams can execute against.
Engagement Options
Fractional Product Leadership
For teams building toward product-market fit who need embedded senior product leadership without the overhead of a full-time hire.
What's included
- •Ongoing product leadership and decision support
- •Product vision and roadmap ownership
- •Close partnership with engineering and design
- •Product rituals and team alignment
Typical timeline: Monthly retainer
Sample deliverables: Living roadmap, quarterly OKRs
What you'll walk away with
- A clear product vision and roadmap
- Prioritized feature plans and experiments
- Defined product rituals and ways of working
- Metrics frameworks tied to business outcomes
- Stronger alignment across product, design, and engineering
- Product artifacts teams can continue using long after working together
How we'll work
Align on business goals and product vision
Understand the business context, constraints, and success metrics. We get clear on where the company is headed, what matters most right now, and how product can best support those goals.
- •Business goals and constraints
- •Product vision and target customer
- •Current state, risks, and unknowns
Make focused, high-leverage product decisions
Translate inputs into clear priorities. We define what to build, what not to build, and the tradeoffs required to move forward with confidence.
- •Clear priorities and sequencing
- •Tradeoffs between speed, scope, and quality
- •A roadmap teams can rally around
Build momentum through execution and cadence
Support teams as they execute — establishing a rhythm, removing blockers, and creating artifacts that last beyond our engagement.
- •Execution cadence and rituals
- •Clear ownership and accountability
- •Product artifacts teams can reuse
Frequently asked questions
I primarily work with pre-seed to Series A teams — especially founders who are building quickly but don't yet have a senior product leader in place. This is often the phase where direction, prioritization, and execution need more structure, but a full-time hire isn't the right move yet.
Fractional product leadership is best when you need ongoing direction and decision support over time. Strategy sprints and planning engagements are better for focused moments — clarifying direction, setting up planning, or preparing for a launch. Product advisory works well when you need senior input on specific decisions without a longer commitment.
Yes. I work closely with founders and early leadership teams, often partnering directly with the CEO. My role is to help translate business goals into clear product priorities and support teams as they execute against them.
Pricing depends on the type and scope of engagement. Fractional work is typically structured as a monthly retainer, while sprints and advisory support are scoped and priced based on the work involved. I'm always transparent about expectations and costs before we start.
Yes. I often support founders with interviewing, evaluating, and onboarding early product and design hires. This includes helping define the role, participating in interviews, and advising on the right hire for the current stage of the company.